FAQ'S
Q: HOW DO I GET STARTED?
A: If you already know you want to work together, start with a Discovery Session — we’ll clarify your goals, define scope, and recommend the right pathway. The Discovery Session fee is deducted from the service you choose. If you’re unsure what you need, book a Discovery Call first and we’ll guide you to the best next step.
Q: WHO DO YOU WORK WITH?
A: We work with boutique hospitality, emerging fashion brands, and mission-led founders in music, lifestyle, and wellness. If you’re building something taste-driven and founder-led — and you’re ready to invest in a brand world that feels premium, cohesive, and unmistakably yours — we’ll likely be a fit.
Q: WHAT DOES STUDIO LEI DO?
A: STUDIO LEI builds brand worlds — brand identity, content direction/creation, and AI-integrated systems that protect consistency as you grow. Strategy leads, design follows, and everything is built to translate taste into clarity (and clarity into conversion).
Q: WHAT’S THE DIFFERENCE BETWEEN A LOGO AND A BRAND IDENTITY?
A: A logo is a mark. A brand identity is a system — typography, colour, layout rules, art direction, imagery, and guidelines that keep your brand consistent across your website, social, packaging, and campaigns.
Q: DO YOU HELP WITH STRATEGY, OR JUST VISUALS?
A: Strategy is part of the work. We clarify positioning, audience, and messaging so your visuals aren’t just beautiful — they’re intentional and effective.
Q: WHAT SERVICES DO YOU OFFER?
A: Depending on what you need, we can support with visual identity + brand systems, creative direction + content creation, editorial design, Shopify design + support, and AI direction/integration (taste-led workflows, not generic automation).
Q: I’M NOT SURE WHICH SERVICE I NEED — CAN YOU HELP ME CHOOSE?
A: Yes. That’s exactly what the Discovery Call/Session is for. We’ll look at where you are now, where you want to go, and recommend the best pathway.
Q: WHAT DO YOU NEED FROM ME TO START?
A: Once you enquire, we can send a short questionnaire (on request) to understand your goals, timeline, and what success looks like. From there, we’ll recommend next steps and confirm scope.
Q: ARE YOUR PRICES NEGOTIABLE?
A: Our prices are a guide, and we can adjust based on your scope and needs. After we review your questionnaire and goals, we’ll share a tailored quote that matches what you actually need.
Q: HOW LONG DOES A PROJECT TAKE?
A: Timelines depend on scope. After the Discovery Session (and questionnaire, if needed), we’ll confirm a clear timeline and delivery plan before we begin.
Q: DO YOU WORK WITH CLIENTS OUTSIDE ITALY?
A: Yes. We work remotely and collaborate across time zones with a clear process and structured feedback points.
Q: CAN YOU WORK WITH MY EXISTING BRAND IDENTITY?
A: Yes — if the foundation is strong, we can refine and elevate. If it’s holding you back, we’ll recommend a rebuild (and explain why).
Q: DO YOU OFFER ONGOING SUPPORT AFTER THE PROJECT?
A: Yes. We offer retainers for ongoing creative direction, design support, content, and brand consistency — especially useful for launches and seasonal campaigns.
Q: WHAT IS “AI INTEGRATION” AT STUDIO LEI?
A: AI integration means building a workflow that helps you move faster without losing quality. We use AI to support your standards and consistency — not to replace taste, craft, or originality.
Q: HOW DO I ENQUIRE?
A: Use the enquiry form or book a Discovery Call/Session. If you share your website/social links and goals, we’ll reply with the best next step.