FOUNDER'S LETTER
A Creative Genesis.
I’m Leigh Howell, founder of STUDIO LEI. Born from a creative genesis—a moment where I realised the power of design to shape experiences and tell stories that transcend the ordinary. It’s here that I began to truly craft visuals that go beyond aesthetics and leave a lasting impact.
Studying at United World College shaped my multidimensional approach to design, reinforcing that it’s not just about what you see, but what you feel and remember. At Polimoda, I honed my ability to blend creative storytelling with strategic brand positioning, learning that design is about shaping narratives, not just trends.​​
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At Collide, I played a key role in shaping ANUM A—developing its brand identity, house style, logo, monogram, and overall visual storytelling. I also created its brand book and website's landing page, ensuring a cohesive and distinctive presence. Alongside this, I contributed heavily to projects for Madiha, STUDIO NK, and T FOR ALL. For Madiha, I helped refine and design newsletters while also developing the website.
For T FOR ALL, ​​​​I designed the brand book, house style, and press release, shaping its identity and communication.
For STUDIO NK, I designed and developed the website, transforming its online presence. The impact of this work was highlighted by the Founder, Neslihan Kiyak, who said, "The STUDIO NK website has never looked so good until they got involved."
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Throughout these projects, my approach was always about translating a brand’s essence into a cohesive, lasting ​presence. My work on ANUM A was particularly recognised for its impact, with the Founder noting how the brand book “captured my identity perfectly, providing a roadmap for everything from my brand’s tone and visuals to its unique positioning in the market.”
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At Victor Hart, I refined brand communication and design, while my independent work on Levi Marcus allowed me to shape its visual identity through editorials and campaigns.
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Beyond fashion, I’ve expanded my creative perspective through projects spanning hospitality, music, and beyond.
STUDIO LEI was born from the need to create something distinct—a space where visuals become lasting experiences. Based in Livorno, Italy, but with roots in Trinidad, we’re driven to push boundaries and connect with audiences worldwide. This is just the beginning.
— Leigh Howell
STRATEGY
Fluidity
Unpredictability
Energy
At STUDIO LEI, our strategy is centred on creating unforgettable experiences that leave a lasting impact. We begin by understanding not just who our clients are, but who they’re speaking to and the message they want to convey. By diving deep into the audience's psyche and emotions, we craft narratives that resonate.
Our approach is inspired by the unique design perspectives of Trinidad, drawn from our founder’s heritage. We blend this cultural richness with strategic insight to ensure every project captivates and engages. At STUDIO LEI, we believe in delivering work that goes beyond the ordinary—dynamic, immersive, and always tailored to connect with the heart of your audience.
DESIGN
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At STUDIO LEI, design is more than just aesthetics—it’s about creating functional, beautiful solutions that truly speak to people (and yes, we’re keeping it real). Our process is driven by collaboration, exploration, and a dash of creativity, constantly pushing the boundaries of conventional design to tell stories that truly resonate. Whether it’s branding, visual identity, or digital design, we seamlessly blend creativity with practicality, transforming our clients' ideas into unforgettable experiences—and maybe even a few smiles along the way.
OUR COLLABORATORS
Our work goes beyond design—it’s about building partnerships that bring unique visions to life.
​At STUDIO LEI, our work goes beyond design—it’s about building partnerships that bring unique visions to life. From conceptual branding to immersive experiences, we collaborate with forward-thinking brands that push boundaries and tell impactful stories.
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We’ve had the privilege of working across industries such as fashion, hospitality, music, and lifestyle, shaping identities and experiences that leave a lasting mark. From the refined ambiance of Blu Celeste Airbnb to the distinctive style of Levi Marcus Fashion, each collaboration presents new opportunities to innovate.
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Whether we’re designing brand identities, developing websites, or conceptualising spatial designs, every project is an opportunity to fuse creativity with functionality and push the boundaries of what’s possible.
We’re excited for the collaborations ahead—together, we’ll create the extraordinary.